ITU & IRONMAN agree to historic partnership

The International Triathlon Union (ITU) and the IRONMAN announced on January 30, 2017, that they had agreed on a historic partnership for further development and growth of popularity of triathlon.
After several meetings at the headquarters of IRONMAN in Tampa, Florida, USA, the leaders of both organizations, including the President of ITU - IOC Member Marisol Casado and President IRONMAN Andrew Messick, come to the historic agreement, which is the culmination of several years of collaboration.
Memorandum of  understanding was signed by both parties, where the key priorities are focused on standardization of rules, further cooperation in the fight against doping, relations with national federations, the application of sanctions, as well as joint marketing initiatives for the promotion of triathlon athletes.
“Our collaboration with the ITU is of considerable importance for the prolonged and continuous growth of triathlon,” said Messick. “We share a common goal, have worked well together in recent years, and have developed trust in the ITU leadership group. I believe that the productive conversations that led to this milestone are pivotal for the continued progression of triathlon.”
“The best way to grow triathlon, and improve the sport at all levels, is to do so together,” said Casado. “Continuing strong collaboration with IRONMAN will serve to further evolve triathlon across the world. I look forward to many more fruitful meetings, and creating the best possible environments for athletes, following this cornerstone moment.”